A viewer used to open Portable Document format
(PDF) files. See also PDF.
A multimedia authoring system provided by Microsoft
for the World Wide Web.
A name substituted for a more complicated name,
usually in an email program.
Animated GIF's are a simple way of introducing
movement into a web page. These graphics files
are often used as a way of attracting attention
to a particular part of a web page.
A program or group of programs that manages
tasks on your computer. Word processors,
games are all types of application.
A file or document sent as part of an email
Back button (browser toolbar)
Takes you to the previous page to that currently displayed for view.
A term to describes how much information you can send through your Internet connection
An advertisement in the form of a graphic image that typically runs across a
web page or is positioned in a margin or other space reserved for ads.
The speed of a modem measured in bits per second. Currently 56Kbps is the fastest
modem you can get.
The process used by companies like Overture & Espotting to determine where
you appear in a search engine's listings for a certain search term / keyword.
Short for binary digit. The smallest unit of computer information.
Bits per second
The number of bits transferred each second over a given communications channel
e.g. a modem.
A method of saving a graphic image to your computer hard drive or other storage
A shortcut to the address (URL) of any resource on the Internet. Bookmarks are
stored by the browser (In the case of Internet Explorer the bookmarks are known
Boot or re-boot
The act of starting or re-starting your computer.
An area of a window that you can type into and / or click on.
The action of an email message being returned because of some kind of error.
Usually caused by the email address being incorrect.
A program that allows you to look at or "browse" Web pages on the Internet
by enabling you to download them and display them on your computer screen. The
two most popular browsers are Internet Explorer and Netscape Navigator.
An area that you can click on to perform an activity, often rectangular or circular
Bulletin Board Service (BBS)
A computer set-up to allow users to connect to it via a modem. One of the ways
that Internet users can exchange messages and files.
Cache (Internet context)
An area on your computer where your browser stores information on your most
regularly visited web pages so that when you visit them again the pages are
more quickly displayed.
A word that is recognised by program software according to whether it is written
in lower case, mixed case or upper case. e.g. when you type in or log in johnsmith
is recognised JohnSmith or JOHNSMITH is rejected.
CD-ROM (Compact disk read-only memory)
A disk containing files that can be read but not edited or deleted. A CD ROM
drive is required to read these disks.
web site information that can be downloaded quickly and viewed off line. Or,
a way to describe a particular grouping of information on a web site i.e.
News Channel, Sports Channel.
Chat (or Internet relay chat)
Allows messages to be exchanged as they are typed and so aren't subject to
any delay between sending and receipt.
Click (left click)
To depress and release the button on the left hand side of the mouse one time
The process of clicking on an advertisement, image or link that will take you
through to another page on a website or to a page on a different site. These
can be monitored to provide figures on visitor numbers to different sites
A computer or program provided with information by another computer or program
(server) usually over a network, e.g. the web browser is a web client that
requests web pages from a web server.
A communication port that is the interface in your computer to which your modem
Computer files that have been reduced in size by a compression program such
as Zip or Win Zip. These files normally have to be decompressed before being
read by the appropriate application program.
To 'set up' your computer or related hardware or software for use.
A cookie is a file that a web server stores on your computer. The most common
use for cookies is to customise the way a web page appears when you view it.
Many ISP's require you to have "cookies enabled" in your browser
Cost per Click. Each time a visitor uses a link to go to a clients website
a set charge is made.
Cost per lead is a new concept. When a lead is created and driven to a clients
site, a charge is made.
CPT or CPM
Cost per thousand or Millennia. Each time an ad is viewed, a charge is made
regardless of whether they visit the client’s site.
When a program or operating systems fails to respond or causes other programs
The area displayed on your monitor behind any open windows where various icons
A means of accessing the Internet through your modem, or ISDN connection via
a telephone line.
Domain (see URL)
This is your address on the Internet. The standard way of writing, e.g. www.mycompany.com or email@example.com.
www explains that this is a World Wide Web address.
mycompany is the name of the company.
com tells people that this is a commercial enterprise.
When combining with your user name to form your email address you use the format
Other common domain names end with:
.ac.ukacademic organisation, e.g. www.swan.ac.uk refers to Swansea University
.co.uk - UK company e.g. www.bbb.co.uk is the web address of the BBC
.gov.ukrefers to a UK government department e.g. www.dti.gov.uk is the
web address of the DTI
.org.uk UK organisation e.g. www.isis.org.uk is the web address of the
Independent Schools Information Service
Domain Name Registration
The process of registering a unique domain name for your own business or personal
use. This is highly recommended if you intend to construct a business web site
for a professional image and is easier to remember.
Domain Name System (DNS)
The system which enables one Internet host to find another in order to send
mail and information
The DNS translates the hierarchical system of Internet host domain names from
words into numbers (an IP address) that the computers connected to the Internet
can understand. [ see below ]
Used in E-mail Marketing, this defines that a name on an e-mail list has been
made aware that they are on the list AND has confirmed that they wish to
continue receiving information.
The process of transferring information you've found on a computer on the Internet
(server) onto your computer. You may decide you want to download the latest
software or business information from sites you find on different web servers.
Also used to describe your email retrieval.
The quick depression and release of the left mouse button two times only.
A small instruction set used to control hardware installed on your computer
e.g. your modem.
Electronic mail is the system used for sending and receiving messages between
users on the Internet.
This is the equivalent of your home or business address on the Internet. It is
unique to you and is made up of your username, the @ sign and your domain name.
So firstname.lastname@example.org is the address for John Smith located in the
business domain. Many companies have their own domains so you often find email
addresses have the company name after the @ sign.
This stands for Frequently Asked Questions. These files are often placed in a
prominent position on web sites and can usually give advice when you are stuck
The term used by Internet Explorer for the bookmarks list.
Favourites button (browser toolbar)
Opens up the folder containing pages you have 'bookmarked' as ones you want to
Data stored on a computer, such as a program, image or document.
Used to protect internal or private networks from unauthorised access and can
only be crossed via an ultra secure proxy server.
Flash is multimedia software that allows for the design of fast vector based
animation with sound. It is particularly useful for web-based multimedia.
Produced by American multimedia software specialists Macromedia, Flash requires
a plug in for the web browser.
A discussion group.
Forward button (browser toolbar)
Used to move forward again if you've used the Back button to display a previous
page or pages.
Software provided free by its creator. This is not the same as public domain
software and copyright applies.
FTP (File transfer protocol)
A protocol that defines how files transfer from one computer to another. FTP
programs are used to transfer files across the Internet. One typical use is to
upload a web site to the web server hosting the site.
It enables incompatible networks or applications to communicate with each other.
General Search Term
A generic keyword like “Holiday” or “Recruitment” etc,
general business types. On paid for placement this would not produce the most
GIF (Graphics Interchange Format)
The most widely supported graphics format for storing compressed images, i.e..
logos and icons, for use in web pages. It is not ideal for storing high quality
photographic images that are better seen in the JPEG format.
A measure of memory or disk space, equal to 1 073 741 824 bytes of data.
GUI (Graphical User interface)
A program that provides the user with onscreen tools such as menus, buttons,
dialog boxes etc.
Regulating the flow of data between two modems so that you don't have to wait
too long for information to come through, or get swamped by data all at once.
Highly Targeted Terms
A precise keyword like “Cottage Holiday South Devon” or “Cheap
Hotel Edinburgh”. These are specific search terms that would increase
the chance of a visitor to a relevant client's website converting to a booking.
Home button (browser toolbar)
Takes you to the page you generally open up when you first connect to the Internet.
The first page you see when you connect to your Internet Service Provider or
to a web site on the Internet.
A computer connected directly to the Internet. The computer used by your Service
Provider is a host.
Hot text is text that can be clicked on with the mouse cursor. This interaction
causes the display of either another web page or another part of the current
web page. Also known as a link.
HTML (Hypertext mark up language)
The programming language used to build web pages and documents.
HTTP (Hypertext transfer protocol)
The data transmission protocol for transferring HTML documents across the Internet.
HTTPS (Hypertext transfer protocol secure)
The secure data transmission for transferring HTML documents across the Internet.
A system where documents contain links that allow readers to move between areas
of the document, following subjects along a variety of pathways through the
Words or images that, when selected, link you to a different web page (or site)
or part of a web page. Normally indicated by the word(s) being underlined or
when the cursor is placed over the image the cursor shape changes, thus indicating
A view of your ad, sold as CPT (CPM). The
number of impressions denotes the number of times
your ad appeared regardless of clicks.
A closed network that is normally restricted within a company or organisation.
A global network of computers and communications that provides the technology
to host and move the information provided via applications such as email and
the World Wide Web.
The standard protocol used for system communication across the Internet.
Internet Protocol (IP) Address
A 32 bit address used to define the location of a host computer on the Internet,
e.g. the IP address for BT Connect to Business Primary DNS is 18.104.22.168
and your Service Provider will either allocate one for you or allocate on when
A collective term for applications available over the Internet.
Internet Service Provider (ISP)
A company that provides you with a connection to the Internet through it's
A program you can send out to search for information (such as the latest product
update or lowest price) rather than manually check web sites.
ISDN (Integrated Services Digital Network)
A digital phone line that allows faster and more reliable access to the Internet
and online services. The common version is ISDN2e offering 64k or 128k access
via an ISDN Terminal Adaptor (TA).
Joint Academic Network linking UK universities, colleges and research establishments.
A flexible computer language allowing you to write software that will work
on a variety of platforms. Java is currently the most popular language among
programmers for Internet applications.
A highly compressed photographic image file which takes its name from the Joint
Photographic Experts Group who developed it.
Like a search term, but a single word.
A measure of memory or disk space, equal
to 824 bytes of data.
LAN (Local area network)
A computer network that is usually within one office or building.
Words or images that when selected link you to a different web page or part
of a web page. Normally indicated by the word(s) being underlined or when the
cursor is placed over the image the cursor shape changes indicating a link.
When a search engine displays results in the form of a list for a search term,
these are referred to as listings.
Log on or Log in
Connecting to the Internet, your Internet Service provider or a private network
of information. Also called going "online".
Disconnecting from a remote computer when you have finished a connected session.
Also called going "off-line".
Where your "mail server" stores your email.
Mailing List (email)
Used to send messages relating to a particular topic to a group of people on
your list by entering just one group name but mailing to each individual.
A program that either distributes information in response to email requests
or handles the incoming or outgoing email for a host.
Meta tags are used in HTML web authoring to add non-visible information to
a web page. This information can, for example, be used to store information
used by web search engines.
A measure of hard disk space, equal to 1 048 576 bytes of information.
MIME (Multi-purpose Internet Mail Extensions)
A protocol that enables you to send computer files attached to emails.
A device that converts digital signals from your computer into analogue signals
for transmission on a telephone line (modulation) and also converts analogue
signals received back on the telephone line into digital signals your computer
can understand (demodulation). E.g. it enables the digital information on the
web server to be received and understood by your computer.
A compressed format for storing high quality video on a computer. The name
originates from the Moving Picture Expert Group who defined the standard.
Navigation describes the act of browsing or 'surfing' around web pages
using various means including following links and entering URL's or addresses
to other web pages.
A code of conduct for users of newsgroups, mailing lists and chat areas. If
you use these applications, check out the FAQ's sections for guidelines on
A new Internet user or a user new to a particular area of the Internet.
The Internet equivalent of bulletin boards or discussion groups covering all
kinds of subjects. These are accessed via newsreaders that often come with
your original installation disk.
A program to help you find your way through messages in a newsgroup.
NNTP (Network News Transfer Protocol)
The system used by the Internet for the distribution of Usenet news from any
of the tens of thousands of newsgroups.
When you disconnect from your Internet Service Provider or any other online
service you are said to have gone offline.
You are said to be online when you are connected to another computer hosting
an online service over a network connection. E.g. you are online when you connect
to your Internet Service Provider in order to send or receive email or down
load information from the Internet.
A common type of database.
Outlook Express (Microsoft Outlook Express)
A messaging program used to send and receive email and view newsgroups. It
can be used offline to read or compose messages. Going online allows new messages
to be sent and / or received.
PDF (Portable Document Format)
Files similar to web pages except normally with more complex graphics and layouts.
PING (Packet InterNet Groper)
A program that enables you to test if a particular host computer is accessible.
Derived from Picture Element, pixels are individual bits of data that make
up a bit mapped image. They are also used to measure screen resolution (size).
A small software program that extends the function of a browser. e.g. extending
the capabilities of video or sound playback for instance. They are usually
found on web sites and are usually very cheap or even free to download.
PoP (Point of Presence)
A local Internet access point that enables you to connect at local call rates.
POP (Post Office Protocol ) latest version POP3
A program running on your Internet Service Providers computer(s) which enables
the mail program on your computer e.g. Outlook Express to retrieve your email.
A form of advertisement like a button, except it “Pops up” when
a page is opened.
A website that often serves as a starting point for a web user's session. It
typically provides services such as search, directory of website's, news,
weather, e-mail, etc. Examples include Yahoo!, Wanadoo, MSN, Lycos etc.
A person at the host who is responsible for managing the email system. If you
need information about a user at a particular host or have enquires about email
delivery problems to that user you can email the postmaster @ hostname, e.g.
A set of rules to define how computers transmit information.
A server acting as a secure gateway between an internal network and the Internet,
through which clients must send and receive outgoing and receive incoming data.
A proxy can also provide cache for frequently accessed web pages, resulting
in a quicker response time.
Public domain software
Software that has no owner which can be used without payment and modified where
the source code is available.
A program that periodically retrieves information data or emails from the Internet
and displays it on your desktop without you requesting an update.
A program for viewing movies and JPEG's on your computer display.
A plug-in that lets you play RealAudio audio and RealVideo video clips by selecting
a hyperlink that points to the clip.
RealAudio or RealVideo
A well-known streaming audio or video format.
Refresh Button (browser toolbar)
Updates a web page to replace what could be 'cached' text or graphics on your
An HTML document displayed in a web browser when only the normal text is visible.
An un rendered document is the source document including all the HTML code.
Refers to the number of horizontal and vertical pixels that make up the display
screen area .Common resolutions today are 800 wide x 600 high and 102 wide
x 768 high.
To depress and release the button on the right hand side of the mouse once
Robot (or bot)
A program that automates tasks such as searching for information (or prices)
through databases or responding to messages
Text or graphics that appear on the screen as annotations, often to show users
sub-navigation or explanations.
Many search engines exist that scan the World
Wide Web in order to locate web pages that will
satisfy a user's query. Some web sites have their
own search engine, which will search just their
site. These search engines make the World Wide
Web very powerful and it is worthwhile for all
users to spend some time getting to know how
to use the search engines properly. Search engines
drive over 90% of internet traffic.
A phrase or keyword that a search engine user enters to try and find information
about a particular subject they want information on.
A computer or program that services another computer or program (the client),
e.g. web servers send pages to web browsers (web clients).
Software freely distributed for a limited period. After this the author expects
payment from the people who decide to continue using it.
A popular multimedia plug-in. It lets you view interactive web content like
games, business presentations, entertainment and advertisements from you web
Single Opt- In
Old style E-mail Marketing lists were made up of single opt-in names. These
people rarely realised they were on the lists and rejected e-mails sent to
them at a higher rate than recipients of the new double opt-in.
SMTP (Simple Mail Transport Protocol)
The standard protocol used to transmit (send) email from your computer onto
Posting the same message to multiple people or multiple newsgroups. Generally
unsolicited and is a breach of netiquette! The scourge of the internet detracting
from the importance of real email.
Audio or video delivered in real time rather than having to wait for a whole
file to download before it can be played.
To browse pages or skip from web site to web site.
SVGA (Super Video Graphics Array)
A standard for PC systems that provides a display screen resolution up to 1024
x 768 pixels, and a colour palette in excess of 256 colours. This is now the
standard for most new PCs and laptops.
Targeted Search Term
Between General ST & Highly Targeted ST, for example if you were
looking for a cheap hotel in London, the General ST would be “Hotel” the
Highly Targeted ST would be “Cheap hotel in London” and the targeted
ST would be “Hotel London”.
TCP/IP (Transmission Control Protocol/ Internet
A set of protocols that control data transfer between computers on the Internet.
A protocol that allows you to log on to a remote computer or network (other
than our Internet Service Providers computer or network) over the Internet.
A box into which you can type text.
A discussion topic in a newsgroup or forum.
Volumes of visits that a website receives.
This refers to the ability of a message reader or Usenet News reader to read
all the messages in a particular discussion topic in the order that they were
An area containing a number of buttons or links that are used to select specific
functions (usually the most commonly accessed).
If a site says it has 5 million hits a year; that can include 250 people visiting
20,000 times each. If they say they have 400,000 unique users you know that
there were 400,000 different people.
An operating system on most servers used by most service providers and universities.
The process of sending information from one computer to another which is usually
a web server.You upload to servers and download from server to clients.
URL (Universal Resource Locator)
The uniform resource locator is the address of a given page. When typing the
URL into the location field or address box you should be exact. The website's
name and location of the page are part of this i.e. http://www.cyberview.co.uk
The name by which the user identifies himself or herself to the Internet Service
Provider. (Used in conjunction with the password to login to BTConnect or BTAccess,
services from BTclickforbusiness).
A global system where messages relating to topics are distributed in the form
A program that plays or displays video files that you find on the web.
A program written to cause mischief or damage to your computer. Viruses are
transferred by loading or downloading infected files (data) onto your computer.
Virus protection software is easy to load and update, and it is now often supplied
with your computer.
Web hosting company
A company such as BT that sells space on a web server to people who want to
set up web sites.
An individual document on the web usually composed of a combination of hypertext,
graphics and links to other web documents (pages).
A collection of subject related web documents usually located on the same web
WWW (World Wide Web)
A global hypertext system that allows users to move through linked documents
following any chosen route. Documents on the World Wide Web also contain topics
that, when selected, lead to other documents creating a global "web" of
information where the linked pages can be located anywhere around the world.
Leading search directory.
Zip or Win Zip
File compression programs.
An area within an Internet service containing a specific type of content.